RENAUD Hervé

Professor of Marketing

Pr. Remaud started his career at the National School for Agronomic Engineers in Montpellier, as a lecturer as well as working on his Ph.D during that time. Then, after two years as a lecturer at Perpignan University, he applied to a Lecturer position at the University of South Australia in Adelaide, where he spent 5 years teaching marketing and strategy. In 2009, he was approached by Bordeaux Management School (now KEDGE Business School) to head the Wine MBA. Since 2010, in addition to his teaching workload and the, MBA program management, Pr. Remaud has developed several research projects for the French wine industry (Inter Oc, Chateau Palmer, OENOE), and currently work on a major project with Auchan real purchases data of wine and spirits.

Linkedin
ResearchGate
herve.remaud@kedgebs.com