Professor of Finance & Economics

Florine PÉCHEUX-LIVAT gets her PhD in Economics in 2005. Her field is applied microeconomics and her works focus on markets in an information asymmetry context, especially wine markets. She studies reputation, expertise, and prices. Member of the American Association of Wine Economists, she has also contributed to create the research group ’Bordeaux Wine Economics’. She has published academic articles in several journals: Economie et Prévision, Applied Economics Letters, Economics Bulletin, Wine Economics and Policy. Florine studies the wine and spirits sector for nearly 15 years. She worked several years as an economic analyst for a wine broker in Bordeaux before joining Kedge Business School in 2006. She is currently associate professor of economics, specialized in wine economics, and develops a consultancy activity for many actors of the wine and spirits sector.